At gen eff, we have one goal: to make sure that what happened to Jeffrey Newbauer - death at 23 because of a medical misdiagnosis - never happens to your kids.

We believe that if we get the right information to every teenager and twenty-something in America, they’ll be able to take their health into their own hands, instead of going unheard in a health care system that doesn’t always take the time to stop and listen. We'll make sure they get the facts - all of them - so that they can make their own smart decisions. We'll show them how to get their health history and share it so that doctors really listen. We'll put them in touch with people whose stories might change the way they look at life and death. And, basically, we'll never shut up, because that's what Jeffrey wanted.